01Porter
Redesigning Porter’s Rentals booking flow
Rebuilt how customers choose a vehicle and package, nearly doubling Rentals conversion.
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I’m Ajeet — a Product Designer building products for millions across borders, and shipping ideas with AI.
Ascend
01 — At a glance
So, what have I been doing for the last five years?
Mostly figuring out why things work the way they do — then trying to make them work a little better.
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Current
Porter
Senior Product Designer
2023 — Present
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Previously
Juspay
Product Designer
2021 — 2023
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Convin.ai
Product Designer
2020 — 2021
Data.
Systems.
Craft.
The principles behind everything I design.
02 — Selected Work
Above the noise
Keep scrolling. The deck stacks itself.
02Porter
Building a supply-led growth engine that drove 10% of new customer acquisition
Turned driver-partners and their vehicles into moving billboards, and gave partners a new way to earn.
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03Porter
Redesigning the earnings experience for 2-wheeler partners in the UAE
Simplified a complex earnings breakdown into a clear view of where every dirham came from and where it went.
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04Juspay
Reducing developer effort to configure payment routes
Created a flexible routing setup that let teams change processor allocation without shipping code.
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and here are a few quick bites…
- Porter Coin redemption with vouchers. Designed a gift card redemption experience for business customers, enabling users to redeem Porter Coins across 20+ brands. Bookers picked it up quickly, and it created a new way for customers to turn their accumulated Coins into rewards.
- Reimagined the Porter Customer App. Reimagined the customer app using our new design system, while working within the constraint of not creating any new APIs. The redesign improved booking flow conversion, reduced the time taken to search for locations, improved signup conversion, and increased the addition of value-added services.
- Filters for logs and spans. This was a design task to create a clear distinction between spans and traces within logs, while also making logs easier to filter and explore. I identified the most useful attributes for filtering, then validated each category through research to understand whether it addressed a real user need. I shipped it in two days.
- Multi-platform SDK for payments. Designed a scalable Checkout SDK for merchants across Android, iOS, and web. Built as a ready-made kit, it allows merchants to enable their preferred payment methods and deliver a consistent checkout experience across platforms.
- Improved payment connector setup. The first version showed significant drop-offs and setup failures among new users setting up their first payment connector. We improved the flow by introducing a dummy connector as a guided walkthrough before the actual setup, along with checkpoints and contextual tips to help users complete each step with more confidence.
- Credit SDK for merchant checkouts. Designed a scalable Credit SDK that merchants could plug into their checkout, enabling customers to pay using credit. Built a flexible component system that could adapt to different merchant design languages, making the SDK reusable across platforms and merchant setups. It was rolled out across merchants including Vedantu, toothsi, Unacademy, and more.
- Merchant lender configuration on FinOps. Designed a dashboard experience that lets merchants onboard and configure lenders themselves, eliminating the need to depend on business and engineering teams. Merchants can now enable, rank, and assign application shares across lenders, significantly reducing the time needed to onboard and manage lenders.
- Improved AI call audit process for Convin. To reduce the manual effort involved in call audits, we introduced AI-led auditing. I designed a merchant-facing flow that lets them create and configure audit templates, which the AI agent then uses to evaluate calls consistently.
03 — Current obsession
Building with AI
Where design instinct meets machine leverage: experiments, workflows and shipped things.